Project Goal: Define the core concepts and messages to your professional brand identity.
Project Rationale: I like solving problems and making things easier. I love how things work and feel that is what design is. I also enjoy design because I feel it helps me to be myself and express my creativity, my thought, and wonders into something that can be seen by hundreds of others. I also enjoy design because I do not keep having to do the same thing over and over, I like to explore other design fields. My core concepts were curious, warm and natural. This helped me establish the overall essence of my identity.
Visual Identity
Project Goal: Create a brand identity for an eco-friendly soap shop.
Project Rationale: The mood and atmosphere to represent this brand would be clean, natural, and peaceful. The first half was aiming to create the logotype to represent the environment, cleaning, and fresh essence, thus an “e” symbol with leaf ends and shaped round like a bubble. The second portion for creating the labels were designed to differentiate the kinds of products while keeping them cohesive.
eco-friendly soap branding/packaging
Project Goal: Create a new brand name that would act as a branch company for the Patanjali. Then complete the brand standards. Continue with redesigning the entire packaging, labels, and website for the shampoo/conditioners.
Project Rationale: The challenge was to create a contemporary design for the entire labelling and packaging of the current Patanjali shampoo/conditioners. This began with establishing a minimal logotype, seed sprouting and a water droplet. Then creating subtle watercolour graphics adding to essence organic products.